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(About Us)
© 2025
(Pre)
Igniting ideas with precision and intentional design. Fuel transforms raw creativity into structured visual systems that shape brands and elevate digital experiences.
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Driven by bold aesthetics and functional simplicity. Fuel blends modern form with purposeful detail, delivering refined experiences that push brands forward.
(=Results)
New clients
15
Success rate
100%
All Projects
AMAZON
Meridian is an independent audio-journalism studio producing long-form reporting for listeners who want depth over noise. We rebuilt their identity from the ground up.
Services
Brand Strategy, Visual Identity
Sector
Media, Audio Journalism
Year
2026
Amazon Yeti Black friday and spring sale
Every good story deserves a voice that carries weight. Meridian needed an identity as considered as the journalism it publishes — quiet, precise, and built to last.
AMazons Motorbike Japanese re workEvery good story deserves a voice that carries weight. Meridian needed an identity as considered as the journalism it publishes — quiet, precise, and built to last.
The System
We built a flexible identity around a single mark and a restrained type system, so each show can carry its own tone without losing the studio’s voice. A muted palette and considered grid keep every touchpoint feeling deliberate.
Six months on, Meridian’s listener base has doubled — and the brand finally sounds as sharp as the stories it tells.
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