THE YETI
A single character had to hold the whole media mix together from a national TV spot to a purchasable animated gift card sitting in the Amazon store.
One character, two peak retail moments, 4 formats, Social, TV, DOOH, Print, 10 languages 100's of assets and 100,000's in sales.
Hero broadcast and online video for Black Friday Week. Cut for UK national TV and digital pre-roll, with the offer kept front and centre.
THE MOTORBIKE
A single character had to hold the whole media mix together from a national TV spot to a purchasable animated gift card sitting in the Amazon store.
One character, two peak retail moments, 4 formats, Social, TV, DOOH, Print, 10 languages 100's of assets and 100,000's in sales.
OTHER
A single character had to hold the whole media mix together from a national TV spot to a purchasable animated gift card sitting in the Amazon store.
One character, two peak retail moments, 4 formats, Social, TV, DOOH, Print, 10 languages 100's of assets and 100,000's in sales.
AMazons Motorbike Japanese re workEvery good story deserves a voice that carries weight. Meridian needed an identity as considered as the journalism it publishes — quiet, precise, and built to last.
The System
We built a flexible identity around a single mark and a restrained type system, so each show can carry its own tone without losing the studio’s voice. A muted palette and considered grid keep every touchpoint feeling deliberate.
Six months on, Meridian’s listener base has doubled — and the brand finally sounds as sharp as the stories it tells.
All Projects
AMAZON
Meridian is an independent audio-journalism studio producing long-form reporting for listeners who want depth over noise. We rebuilt their identity from the ground up.
Services
Brand Strategy, Visual Identity
Sector
Media, Audio Journalism
Year
2026
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