Amazon’s Yeti fronted Black Friday Week and the Spring Sale across the UK and EU. I designed and animated elements of the campaign for TV, DOOH and social media.
A TV ad originally produced in Japan needed to be adapted for five European markets. The task was to localise the phone screen UI, update the logo on the Amazon box for each territory and create social media edits.
Additional deliverables completed while at Amazon including sports sponsorship placements, a FIFA in-game banner and social media.