Amazon's Yeti fronted Black Friday Week and the Spring Sale across the UK and EU. I designed and animated elements of the campaign for TV, DOOH, social media.
Four principles sit behind every animation on the account, so any animator could produce on-brand work without me in the room.
Calm, intentional movement. The message lands in the first few seconds, with no wasted frames.
Transitions feel connected and meaningful, never jarring or random.
A single character had to hold the whole media mix together from a national TV spot to a purchasable animated gift card sitting in the Amazon store.
Additional deliverables completed while at Amazon including sports sponsorship placements a FIFA in-game banner and Social media.
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