Women in Orange BG

AMAZON

At Amazon I worked across multiple campaigns and delivered hundreds of assets across TV, Digital, DOOH social and gaming sector.

Services

Brand Strategy, Visual Identity

Sector

Media, Audio Journalism

Year

2026

THE YETI

Amazon's Yeti fronted Black Friday Week and the Spring Sale across the UK and EU. I designed and animated elements of the campaign for TV, DOOH, social media.

Luke Dixon

is a multidisciplinary designer & creative lead

who blends [ Art Direction ] ✺ [ Brand Systems ]

[ Motion ] ✺ [ Interactive Design ] into cohesive visual storytelling.

03

what i do*

Three ways I show up on a project, from first sketch to shipped system.

01

digital

experiences

End-to-end design of sites, products, and interfaces that feel considered at every scroll.

01.01 Brand Identity

01.02 Experiential Design

01.03 Web Design

01.04 Prototyping

01.05 Design Systems

01.06 Interaction Design

01.07 Motion Design

02

creative

execution

Hands-on craft — from concept sketches to pixel-perfect, motion-ready deliverables.

02.01 Art Direction

02.02 Motion Graphics

02.03 3D & Render

02.04 Typography

02.05 Illustration

02.06 Video Editing

02.07 Sound Design

03

lead

strategy

Steering direction, feedback, and taste across teams so the work stays sharp under pressure.

03.01 Creative Direction

03.02 Team Leadership

03.03 Client Relations

03.04 Workshops

03.05 Brand Strategy

03.06 Mentorship

03.07 Pitching

04

clients*

A handful of brands and studios I’ve partnered with over the years.

got a project in mind?

let’s talk —

LD*

© 2026